Originally from Ontario, James spent much of his career in Alberta, before settling down in North Vancouver with his wife, Rita, and their two kids. He may not have grown up on the West Coast, but a sunset drive along the Sea to Sky made it pretty easy to fall in love with. 

James spent over 15 years in the automotive industry, including many years managing dealerships before turning that experience into a business built around trust and clarity.

James has the kind of car knowledge that only comes from truly loving them. He cares about the performance, the design, and the way a vehicle feels on the road. But as a dad and business owner, he knows the everyday details can matter just as much as the performance specs. Will the car seat fit properly? Can you load up all the hockey bags? Is it comfortable for your commute? Does it actually suit your life?

After years inside dealerships, James understands both sides of the desk. He knows why buyers feel guarded, and he knows how to work with dealers in a way that keeps the process easy and respectful. On the wholesale side, that same experience helps sellers understand what their vehicle may be worth and choose a path that feels simple.

That’s really where Turn the Deal began: wanting people to feel taken care of throughout the process, whether they are buying their next vehicle or simplifying the sale of their current one. Because you deserve to enjoy the moment, not overthink the process.